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For companies and professionals that qualify, appearing on
Broadway Media's “BEST of the
BEST in the USA” directory
list provides a unique opportunity award that…
Attracts New
Clients
Selection onto a “BEST of the BEST in the
USA” list provides
the opportunity to attract new clients in several ways including:
Targeted Advertising –Featuring
YOU under the “BEST of the BEST in the USA” in prestigious
publications seen by millions of affluent readers and travelers.
Direct Mail – For example, sending a mailer
to potential new clients announcing their selection onto the list.
Direct Sales – For example, using the list
in face to face meetings with potential clients to provide third-party credibility. … |
Creates Competitive
Differentiation
Every potential new client a company meets with asks themselves, “Why should
I choose this professional or firm over all of the other choices out there?” Third-party
research in the form of a copy of a “BEST of the BEST in the
USA” list provides a clear answer to this question.
Stimulates Additional Referrals
Most professional services companies receive the majority of their new business
from referrals. Stimulating your existing network and client base for continued
referrals is one of the most productive means of generating new business. Sending
an announcement (click to see an example) to clients regarding selection onto
a “BEST of the BEST in the USA” list provides
a proven means of generating additional referrals. |
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Enhances
Market Position
Being featured on a “BEST of the BEST in the
USA” list
confirms that an independent third party has researched and validated each
of the selected companies and professionals as a leader among its peers. Independent
research is invaluable in a competitive market. Opportunities to leverage
the designation include:
- Inserting a copy of the list with
marketing materials.
- Adding receipt of the award to
the biographies of the principals of the company.
- Featuring the award on their web site
with the “BEST of the BEST in the USA” logo
and the logo of the magazine in which the award was published.
- Displaying the laminated
copy of the list that Broadway Media sends to each
selected company or professional in their office for current
and prospective clients.
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Maximizes Client Retention
According to Bain Consulting it costs five times more
to attract a new customer or client than to retain a current customer or client.
For companies and professionals selected to a “BEST of the
BEST in the USA” list,
sharing a copy of the list with customers or clients provides independent
verification of the company and reinforcement of the customer's or client's
decision to make a specific selection.
Once qualified, companies and professionals shall receive the
following:
- FREE Listing on Broadway Media's “BEST
of the BEST in the USA” online Directory
- Six (6) months uninterrupted promotion
- Link back to their website
- Company's and professional's criteria acknowledged by third party verifier
- FREE report provided on request to interested prospects
- A laminated
award certificate for your office
- An announcement for
usage in communication mailings
- Options to participate in publications
and other media (fees involved)
- Promotion of “BEST of the BEST in
the USA” listing
on:
Google, Yahoo, MSN and others..........targeted to affluent national
consumers
Each Listing shall contain:
Verified Criteria required for Listing:
- Physical Location checked
- Confirmed accuracy of all gathered information
- Minimum of three (3) years business or professional experience
- No complaints filed within last 3 years
- Membership to at least one accredited organization verified in good standing
- Two verified references
- Completed application and acceptance processed
CUSTOMER SATISFACTION GUARANTEED
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